So, I spent a majority of my work day (don't tell my boss) trying out different applications for Visual Communications Group's fan page. For those of you who are small business owners thinking about creating a fan page or have already created a fan page...follow along. You may find some helpful hints.
1) Start building an identity with uploading a company logo.
2) Use the small text box located under your logo to write a short blurb about your company. This is one of the first places prospective fans will look for information on your company. Keep it short!
3) Fill in the basic fields under the Info tab. You're not alone if you found this tab to be a bit limiting. Under the applications tab located in the bottom right corner search for an application called Extended Info. This application will allow to create a tab filled with customizable fields. You'll be able to hyperlink content, create categories, tag friends, etc. VERY HELPFUL!
3) I wanted a tab that allowed fans to easily invite others to join our fan page. For this I'd suggest you find the FBML application. You do need to know a bit of HTML. I actually found the HTML on the discussion board of the FBML application fan page. (Don't forget to use the application discussion boards to answer your questions. Most often you'll find your question already posted and answered on the discussion boards.) To create a fan page tab, simply copy and paste the HTML below into the body of the FBML box. Then, change Visual Communications Group to your company name.
4) Lastly, I wanted to stream the Visual Communications Group's blog onto the fan page wall. I found the Simplaris Blogcast application very easy to integrate. After I post a new blog entry it automatically publish to my fan page wall.
I've only touched upon a few applications available on Facebook. There are so many creative fan pages on Facebook. Target, Red Bull and TGIFriday's have some of the best customized fan pages out there.
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