Thursday, July 22, 2010

Who Uses Customer Reviews?

The Marketing Blog made a recent post on an important and sometimes overlooked aspect of marketing. Now more than ever customer reviews are playing a key role in the decision making process. The bottom line is we trust peer-to-peer evaluations on products and services.

How many of us use peer reviews to make a decision on a purchase or decide where to shop? Now take a look at your own business. Are you gathering and distributing your customer reviews? Are customer reviews a priority for your business? Is it part of your marketing strategy? If not, it's time you find a way to incorporate it into your current marketing efforts.

Read what you can do to generate and distribute your reviews here.

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