I've come across an article with some grit and real substance on how to optimize your business listing for local searches. Dave Cosper's article (SearchEngineGuide.com), takes a solid stab at developing a formulaic equation, of sorts, to help business owners understand what they can do optimize their online "findability" (Cosper's term, not mine) on major search engines such as Google Maps, Yahoo!, and Bing Local.
Last year, there were 2.6 billion local searches performed each month and still only a small percentage of businesses have claimed their business listing.
Why are so many local businesses not taking advantage of this free service? The process of claiming and managing multiple listings can be time consuming and many small business owners are already too busy with their daily business workload. With any online marketing that’s representing your business it’s important to include up-to-date information that’s accurate and timely. The goal is not only to be found online, but to communicate a message to potential customers that translates into sales.
We’ve addressed this issue with some new signsearch marketing products. If you’re interested in improving your online presence but don’t have the time or resources necessary, we have a cheap and easy solution. Signsearch has developed a new line of marketing products, designed specifically for sign shop owners, to help create and maintain a more competitive presence online.
Click to learn how Signsearch Marketing Solutions can improve your online presence.
Tuesday, August 3, 2010
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